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Thursday, October 15, 2026
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TikTok Offers Users Control to Limit Artificial Intelligence-Made Media in Their Feeds

TikTok is introducing a fresh option that permits them to reduce the amount of AI-made videos appearing in their timelines. This step comes as the platform announced that it presently contains more than 1 billion AI videos.

Trial and Implementation

This change is undergoing trials over the next few weeks before a full-scale launch. This advancement coincides with a increase in AI content, fueled by emerging content generation software.

AI Proliferation Online

Studies have shown that almost 10% of the most rapidly expanding channels on another major platform primarily display content made by AI. A considerable share of this output is considered mass-produced AI material, a phrase for inferior, bulk-generated content that is typically nonsensical or surreal.

“We know from our community that numerous viewers like content made with AI tools, ranging from digital art to science explainers, and we aim to offer the community the ability to see more or less of that, according to their own choices,” commented a platform representative.

Volume and Proportions

TikTok announced that there are presently 1.3 billion videos on its app identified as made with AI. In total, in excess of 100 mn pieces of content are uploaded to the platform every day, making clips made by AI a relatively small part of its complete catalog.

Customizing Your Feed

Members will be able to limit or boost the amount of AI content they see by accessing the “manage topic” setting in the platform and selecting “AI-generated content”. Additional categories that are already be adjusted under the tool encompass news, clothing, cosmetics, and choreography.

AI Disclosure Rules

The platform’s policies oblige users to label “realistic” AI-generated content, and it forbids dangerous fake videos of celebrities or crisis events. Any realistic AI video that is without a tag can be removed under its terms of service.

Furthermore, the platform will now apply an artificially created watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This step is intended to deter users from trying to bypass the labeling process.

Educational Initiatives

The company is also introducing a $2m awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This project will benefit educational bodies dedicated to teaching programming and robotics.

Content Safety Approach

The video-sharing app has defended its safety measures, following debate over proposals to cut jobs for numerous review team members in the United Kingdom. It is expected to cut a significant number of roles in its user protection division in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.

A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content prior to it gets reviewed by staff. TikTok announced a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to the use of its automated systems.

It is vital to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
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The writer

Pedro Mason

A digital strategist with over a decade of experience in tech innovation and online content creation.

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